Selected work
EDITORIAL CONTENT
STARLING BANK: THE COST OF LOVING
Article about the role of wedding gifts and registries in an age of four-figure wedding attendance costs and the rising cost of living, including real-life case studies and expert interviews. (PDF)
ASPIRE: What it actually costs to get a US visa as a global founder
This article demystifies the process of setting up your life—and business—stateside, including perspectives from founders who have relocated to the US, and immigration lawyers who specialize in visa pathways to North America. (PDF)
HEALF: THE PRE-WEDDING WELLNESS TRENDS I’LL BE OPTING OUT OF
A guide to the wellness hacks I’m doubling down on, and the fads I’m choosing to leave behind in the lead-up to my wedding for the UK’s fastest-growing wellness startup. (PDF)
FULL FACT: 2025 REPORT
Brought into help research and write the annual report on misinformation and associated policy recommendations for the UK’s leading fact-checking non profit, Full Fact. (PDF)
THE NED: EDITORIAL CONTENT
Editorial content for members’ club app and global newsletter, including first-person pieces, member spotlights and interview features. (PDF) (PDF) (PDF)
STARLING BANK: HOW MUCH DOES IT COST TO VISIT NEW YORK CITY?
Financial diaries of a long weekend in New York City, including tips on how to spend savvily in an expensive part of the world. (PDF)
ASPIRE: Are you paying yourself enough as a founder?
This article explores the often-taboo topic of founder compensation by featuring insights from three global founders who share their personal strategies for balancing personal financial needs with company runway. (PDF)
WEBSITE COPY
AURORA TECH AWARD: WEBSITE COPY + BRAND MESSAGING GUIDELINES
Developed new brand messaging guidelines, tone of voice, and refreshed website copy for the Aurora Tech Award by inDrive, an award programme for female tech founders in emerging markets.
RIPLEY DENTAL: WEBSITE COPY
Developed new brand messaging guidelines, tone of voice, and refreshed website copy for Surrey-based premium dental wellness and facial aesthetics clinic Ripley Dental. (PDF)
NEW LEAF: Website COPY + BRAND MESsAGING GUIDELINES
Developed new brand messaging guidelines, tone of voice, and refreshed website copy for Singapore-based holistic counselling and wellness clinic New Leaf.
CONTENT STRATEGY
REFUTE: WEBSITE COPY + CONTENT STRATEGY
Developed Refute’s thought leadership strategy across LinkedIn and their website (examples here, here and here), managed brand events and activations, coordinated media relations and secured press coverage for proprietary research insights, and created marketing collateral for business development.
NEWSGUARD: WEBSITE COPY + CONTENT STRATEGY
Led NewsGuard’s brand messaging, product marketing (examples here and here), thought leadership strategy (example here), social media content development, newsletter distribution strategy, event coordination and execution, and partnership co-marketing (examples here and here).
Selected content partnerships
Veena combines her editorial expertise with a deep understanding of how brands can engage their target audience, to deliver engaging commercial copy and charismatic photography and video content. For brands, this drives awareness and brings ambitious, authentic, multi-platform content partnerships to life: both for Veena’s own community of like-minded followers, and for brands’ channels. Scroll down for examples of journalistic reporting.
Nadine Merabi
Branded content partnership for the Paris launch of Nadine Merabi’s new, all-white ‘Untamed Glamour’ collection for The Wedding Edition, featuring a roster of brides-to-be. (PDF and video)
Grosvenor Estate
Branded content partnership / video for The Grosvenor Estate highlighting Mayfair’s luxurious offerings for brides to be in The Wedding Edition. (PDF and video)
THE WEDDING PRESENT COMPANY
Branded content partnership / video for The Wedding Present Company, highlighting their luxurious wedding gift registry services in The Wedding Edition. (PDF and video)
Travel journalism
BUSINESS INSIDER: I've visited 38 countries. Here are 3 cities I always recommend to other travelers.
Article highlighting personal travel recommendations for Business Insider. (PDF)
IRISH INDEPENDENT: What happened when I swapped my hectic London life for a Benedictine monastery in Limerick
First-person piece for national newspaper about my experience at Glenstal Abbey monastery. (PDF)
THE WEDDING EDITION: Honeymoon Review: Beach Club At The Boca Raton
Review of Beach Club at The Boca Raton for The Wedding Edition. (PDF)
THE WEDDING EDITION: HONEYMOON REVIEW: ASHFORD CASTLE
Review of Ashford Castle in the West of Ireland for The Wedding Edition. (PDF)
Arts and culture reporting
ARTSY: HOW INFLATION IMPACTS THE ART MARKET
Analysis of macroeconomic factors including inflation and art sales/prices. (PDF)
ARTSY: Small but Mighty Fair artmonte-carlo 2024 Draws Major Collectors and Sales in Monaco
Review and sales report of eighth annual artmonte-carlo fair in Monaco. (PDF)
ARTSY: THE 15 BEST BOOTHS AT FRIEZE LONDON AND FRIEZE MASTERS 2024
Roundup of the most notable booths at the 2022 edition of Frieze London and Frieze Masters.
ARTSY: How avery singer became one of the most in-demand artists working today
Profile of ultracontemporary artist Avery Singer and her U.K. solo exhibition debut, “Free Fall,” at Hauser & Wirth. (PDF)
Art She Says: How Dora Maar Defined The Modern Woman’s Multi-Hyphenate Career
Feature on the Tate Modern’s retrospective on painter and photographer Dora Maar. (PDF)
Yale Daily News: ROTC at Yale - Confronting the 40-year gap
Feature on the University’s historic relationship with ROTC, including the program’s 40-year absence from campus. (PDF)
Air Mail: Arts Intel Report - Prima Facie
Summary of Jodie Comer’s West End debut in Prima Facie. (PDF)
ARTSY: What auction results do (and don’t) tell us about the STATE OF THE art market
Analysis of the 2023 art market correction through recent auction results and collector / gallery perspectives. (PDF)
ARTSY: How Raghav Babbar's Pensive Portraits Have Captured Collectors’ Attention
Profile of early-career artist Raghav Babbar, following his exhibition at Nahmad Projects.(PDF)
Artsy: The 10 Best Booths at Frieze London and Frieze Masters 2022
Roundup of the most notable booths at the 2022 edition of Frieze London and Frieze Masters. (PDF)
Artsy: Gala Porras-Kim Explores the Institutional Afterlife of Artifacts and Ancient Human Remains
Exhibition review of “Out of an instance of expiration comes a perennial showing” at Gasworks London. (PDF)
Artsy: What Sold at Frieze London and Frieze Masters 2021
Sales coverage report of major international art fair in October 2021 for Artsy. (PDF)
Art She Says: Inside the Jakarta Art Scene
Interview with Esti Nurjadin, Indonesian collector and owner of D Gallerie, for the debut issue of Art She Says magazine. (PDF)
ARTSY: how ai is changing the art market
Interviews with gallerists, art advisors, auction houses, and entrepreneurs to find out how they believe AI will impact buying activity in the market. (PDF)
ARTSY: ARCOmadrid 2025 Highlights a Buoyant Spanish Art Market
Review and sales report of major European and South American art fair, ARCOmadrid.(PDF)
ARTSY: Tania Marmolejo’s Wide-Eyed Portraits Are Capturing Collectors’ Attention
Analysis of Tania Marmolejo’s recent success at global auctions and on the primary market.(PDF)
Artsy: What Sold at Frieze London and Frieze Masters 2022
Sales coverage report for Frieze London and Frieze Masters 2022.
Art She Says: Ana Benaroya
Feature on New Jersey-based artist and Yale MFA graduate Ana Benaroya’s first European exhibition, “The Passenger”, at Carl Kostyál Gallery in Mayfair. (PDF)
Yale Daily News: Silence and Light - Louis Kahn’s Legacy at the YCBA
Feature on architect Louis Kahn’s legacy of designing both major University art galleries. (PDF)
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