Selected content partnerships
Veena combines her editorial expertise with a deep understanding of how brands can engage their target audience, to deliver engaging commercial copy and charismatic photography and video content. For brands, this drives awareness and brings ambitious, authentic, multi-platform content partnerships to life: both for Veena’s own community of like-minded followers, and for brands’ channels.
Nadine Merabi
Branded content partnership for the Paris launch of Nadine Merabi’s new, all-white ‘Untamed Glamour’ collection for The Wedding Edition, featuring a roster of brides-to-be. (PDF and video)
Grosvenor Estate
Branded content partnership / video for The Grosvenor Estate highlighting Mayfair’s luxurious offerings for brides to be in The Wedding Edition. (PDF and video)
THE WEDDING PRESENT COMPANY
Branded content partnership / video for The Wedding Present Company, highlighting their luxurious wedding gift registry services in The Wedding Edition. (PDF and video)
Selected writing for brands / entrepreneurs
THE WEDDING EDITION: Nadine Merabi’s Dazzling “Untamed Glamour” Collection
Covered the Paris launch of Nadine Merabi’s new collection in partnership with The Wedding Edition. (PDF)
THE WEDDING EDITION: VEENA McCOOLE’S GUIDE TO MAYFAIR FOR BRIDES-TO-BE
Branded content partnership / video modelling with The Wedding Edition and Grosvenor Estate highlighting Mayfair’s luxurious offerings for brides to be. (PDF and video)
THE WEDDING EDITION: The Questions Every Couple Should Ask On Wedding Venue Visits
Organic editorial content featuring The Wedding Edition brand partners. (PDF)
THE NED: EDITORIAL CONTENT
Editorial content for members’ club app and global newsletter, including first-person pieces, member spotlights and interview features. (PDF) (PDF) (PDF)
THE WEDDING EDITION: How to Build the Perfect Registry With The Wedding Present Company
Branded content partnership / video modelling for TWE and The Wedding Present Company, highlighting their luxurious wedding gift registry services. (PDF and video)
STARLING BANK: HOW MUCH DOES IT COST TO VISIT NEW YORK CITY?
Financial diaries of a long weekend in New York City, including tips on how to spend savvily in an expensive part of the world. (PDF)
PRESENTATION STUDIO: WEBSITE COPY AND TONE OF VOICE
Worked with the first female-founded design agency in APAC on refreshed brand messaging, narrative development, content strategy and multi-platform thought leadership content. Example blog post here.
ZERRIN: EDITORIAL CONTENT
Blog articles for ZERRIN, a Singapore-based platform dedicated to sustainable fashion, green beauty and ethical business. (PDF) (PDF)
Lorena Castro: NEWSLETTER
Website copywriting and newsletter production for London-based senior hairstylist and balayage expert Lorena Castro. (PDF)
NEWSGUARD: WEBSITE COPY + CONTENT STRATEGY
Led NewsGuard’s brand messaging, product marketing (examples here and here), thought leadership strategy (example here), social media content development, newsletter distribution strategy, and partnership co-marketing (examples here and here).
Sally Williams Photography: WEBSITE COPY
“About me” website page copywriting for Sussex-based lifestyle product photographer. (PDF)
Sasstainable: EDITORIAL CONTENT
Various healthy lifestyle articles on working from home, self-care and routines for eco-friendly products brand Sasstainable. (PDF)
Koibird: FASHION COPYWRITING
Fashion and creative copywriting for London-based, multi-label boutique online destination “where maximalism reigns supreme.” Sample here.
Selected reporting
IRISH INDEPENDENT: What happened when I swapped my hectic London life for a Benedictine monastery in Limerick
First-person piece for national newspaper about my experience at Glenstal Abbey monastery. (PDF)
ARTSY: What auction results do (and don’t) tell us about the STATE OF THE art market
Analysis of the 2023 art market correction through recent auction results and collector / gallery perspectives.
(PDF)
ARTSY: How Raghav Babbar's Pensive Portraits Have Captured Collectors’ Attention
Profile of early-career artist Raghav Babbar, following his exhibition at Nahmad Projects.
(PDF)
Artsy: The 10 Best Booths at Frieze London and Frieze Masters 2022
Roundup of the most notable booths at the 2022 edition of Frieze London and Frieze Masters.
(PDF)
Artsy: Gala Porras-Kim Explores the Institutional Afterlife of Artifacts and Ancient Human Remains
Exhibition review of “Out of an instance of expiration comes a perennial showing” at Gasworks London.
(PDF)
Air Mail: Arts Intel Report - Prima Facie
Summary of Jodie Comer’s West End debut in Prima Facie.
(PDF)
Artsy: What Sold at Frieze London and Frieze Masters 2021
Sales coverage report of major international art fair in October 2021 for Artsy.
(PDF)
ARTSY: Small but Mighty Fair artmonte-carlo 2024 Draws Major Collectors and Sales in Monaco
Review and sales report of eighth annual artmonte-carlo fair in Monaco.
(PDF)
ARTSY: THE 15 BEST BOOTHS AT FRIEZE LONDON AND FRIEZE MASTERS 2024
Roundup of the most notable booths at the 2022 edition of Frieze London and Frieze Masters.
ARTSY: How avery singer became one of the most in-demand artists working today
Profile of ultracontemporary artist Avery Singer and her U.K. solo exhibition debut, “Free Fall,” at Hauser & Wirth.
(PDF)
ARTSY: Tania Marmolejo’s Wide-Eyed Portraits Are Capturing Collectors’ Attention
Analysis of Tania Marmolejo’s recent success at global auctions and on the primary market.
(PDF)
Artsy: What Sold at Frieze London and Frieze Masters 2022
Sales coverage report for Frieze London and Frieze Masters 2022.
Forbes: Inside Monica Vinader's 10-Year Plan to Grow a $65 Million Global Jewelry Brand
Interview with CEO on the private equity-backed jewellery brand’s global growth strategy for Forbes.
(PDF)
YaleWomen: Women Entrepreneurs at Yale (WE@Yale) Initiative Launched with Tsai Center for Innovative Thinking at Yale
Blog post for YaleWomen’s quarterly alumni newsletter on the launch of Women Entrepreneurs @ Yale.
(PDF)
Forbes: This Luxury Startup Is Paving The Way With Pain-Free High-Heels
Profile of Maison Baum, a startup developing pain-free high-heels with patented footbed technology, for Forbes.
(PDF)
ARTSY: how ai is changing the art market
Interviews with gallerists, art advisors, auction houses, and entrepreneurs to find out how they believe AI will impact buying activity in the market.
(PDF)
ARTSY: ARCOmadrid 2025 Highlights a Buoyant Spanish Art Market
Review and sales report of major European and South American art fair, ARCOmadrid. (PDF)
Thingtesting: Forget convenience, these 21 brands want to help you slow down
Report on a COVID-era crop of businesses focused on commercializing the art of slowing down.
(PDF)
Thingtesting: A new wave of hosiery brands is offering a fresh point of view on old-fashioned tights
Overview of the new, direct-to-consumer tights brands for startup community website Thingtesting.
(PDF)
Business of Fashion: How Fashion Is Framing Olympic Athletes for Rio 2016
Report on publications’ characterisations of athletes and fashion ahead of the 2016 Olympics for BoF, a global fashion media company.
(PDF)
Yale School of Management: Startup Saves Lives by Ridding African Market of Counterfeit Drugs
Profile of RxAll, a platform to combat counterfeit drug distribution in Africa founded by SOM students.
(PDF)
Yale Daily News: YCBA reinstallation puts British art in global context
Report on the Yale Center for British Art’s reinstalled permanent collection following the museum’s reopening in Spring 2016.
(PDF)
Features
Art She Says: How Dora Maar Defined The Modern Woman’s Multi-Hyphenate Career
Feature on the Tate Modern’s retrospective on painter and photographer Dora Maar.
(PDF)
Yale Daily News: ROTC at Yale - Confronting the 40-year gap
Feature on the University’s historic relationship with ROTC, including the program’s 40-year absence from campus.
(PDF)
Art She Says: Inside the Jakarta Art Scene
Interview with Esti Nurjadin, Indonesian collector and owner of D Gallerie, for the debut issue of Art She Says magazine.
(PDF)
Yale Daily News: One Yale, Under Armour
Feature on Yale Athletics’ $16.5 million multi-year deal with Under Armour.
(PDF)
Art She Says: Ana Benaroya
Feature on New Jersey-based artist and Yale MFA graduate Ana Benaroya’s first European exhibition, “The Passenger”, at Carl Kostyál Gallery in Mayfair.
(PDF)
Yale Daily News: Silence and Light - Louis Kahn’s Legacy at the YCBA
Feature on architect Louis Kahn’s legacy of designing both major University art galleries.
(PDF)
